L’Oreal and Urban Decay


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I just learned via Phyrra that L’Oreal will be buying Urban Decay Cosmetics.  (Update:  According to Reuters, the sale has already happened.)

I started replacing my L’Oreal products when I found out they weren’t a cruelty-free brand.  I admit to still having some (like my Lancôme foundation), but I just don’t feel right about knowingly buying from a company that tests products on animals.  There is a chance that Urban Decay will stay cruelty-free and I’ve heard rumours that L’Oreal will be going cruelty-free in 2013 due to the EU ban on animal testing.  That remains to be seen, I guess.

I don’t own any UD products, but there are several that I’ve had my eye on.  I think I’ll hold off on making any purchases until I know for sure one way or the other.  If they do not remain cruelty-free, I’ll spend my money elsewhere.

(Slightly off topic:  Any recommendations for replacing my Lancôme Teinte Miracle foundation?)

Sources:

BusinessWeek
Reuters